Your NPS, or net promoter score, is a way of figuring out your company's active fan base. It will show you just how many people are recommending or likely to recommend your product to others. Confused about why an NPS is important or how you figure out your own NPS? It's simpler than you think. Here's some basic information about the NPS. What is an NPS? A net promoter score is based on the principle that your customers are divided into three categories: passives, detractors, and promoters. Passives buy from your business, but they may buy from other companies, too. They're not "diehard" … [Read more...]
Effective Methods for Promoting Your Business or Service
April 10, 2011 by Leave a Comment
An important aspect of developing a successful business is marketing and promotion. These two avenues provide the path for getting your business or service out into the market for people who might be interested. An effective marketing campaign will target new people and make them aware of your product or service. In conjunction with your main marketing campaign, it is also important to promote new occurrences within your company, and make existing customers aware. This helps to sculpt a loyal customer base and ensures repeat sales. While, in fact, marketing is important, advertising is the … [Read more...]
Effective Tips for Maintaining Relationships with Customers
March 9, 2011 by Leave a Comment
Maintaining healthy relationships with your customers should be on #1 priority to many business owners. After all, without the business of your customers your company would not survive! You have most certainly been a customer yourself, many hundreds of time. With this experience you know how important it is to be treated properly by the people whom you are giving your business (and hard earned cash) too. It's too much to ask to remember hundreds of customer names off the top of your head. However when dealing with a particular customer face-to-face, or on the phone, be sure to … [Read more...]